Bara'a Jabri
Senior product owner
Bank al Etihad
Highly motivated and multifaceted Product Manager, passionate about creating customer-centric, value-driven, and innovative solutions. I currently lead the development of digital bancassurance products, I managed diverse offerings across e-commerce platforms, fintech solutions, lending products & more. Experienced in collaborating with third-party partners and cross-functional teams, I oversee the full product lifecycle from leveraging data analytics and gathering requirements, to guiding developers and designers, to launching products and managing them from operational and stakeholder-engagement perspectives. Post-launch, I focus on strategies to boost acquisition, increase engagement, and maximize performance, ensuring products continue to deliver impact and value over time. I thrive on turning complex challenges into simple, accessible experiences, always seeking new opportunities to push boundaries and create lasting value.
